I was invited along to a sneak peak preview for bloggers yesterday for some of the London 2012 merchandise yet to be released. It was cool to meet everyone and also get to have a glimpse at some of things we can buy that’ll get us all in the Olympics spirit very soon if not already.
It might be the random sunny weather that has randomly appeared, but it’s making me feel like the Olympics is going to come round very quickly and before we know it, London is going to be BOOMING with a big old buzz that will give the Royal Wedding a run for its money.
So, without any further ado, let me list some of the interesting things I found out:
- The London 2012 merchandise range if the largest ever created for the Olympic Games with over 12,000 products to become available.
- Sales of the London 2012 merchandise will contribute to approx £80 million to the cost of staging the Olympics
- There will be 2,012 limited editions of some products with some lines already sold out
My favourite range was the TEAM GB stuff – took a little pic above. It’s really vibrant and fun and makes me VERY excited to be supporting our amazing athletes.
Check it all out at www.london2012.com/shop for all the deets.
*LOCOG is an Edelman client.
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