June 22, 2012

Social media + lady parts = awkward situation

I work in social media. I’m interested in it and how it works for a lot of brands. To engage with customers on a personal level, try and fix customer issues as well as informing them with really great information. Being a consumer myself, if I follow a brand e.g. Topshop, I want all the updates and I want answers when I ask about clothes in my size. It can be a good tool.

Recently I’ve been watching the new campaign for FemFresh (a product that’s meant to scent your down-stairs in a PH neutral way) and I’m watching it unfold online. A new Facebook page and a new marketing scheme is on the go, and I’m not sure what I think of it yet. But what I do know is, people aren’t really taking to it.

Observations so far:

  • People clearly don’t like the product.
  • People are getting defensive, they think vajayjay’s don’t need sprucing
  • The marketing campaign is a little degrading
  • They are pissing people off by calling it our ‘noo-noo’ and ‘froo-froo’
  • They using VERY cutesy language. This is NOT getting on good terms with feminists
  • It’s making girls paranoid about fixing a problem that essentially isn’t there
  • People are probably buying the product secretly so why would they ‘like’ the page?
  • It’s mostly MEN commenting on the page – what?
My favourite comments so far:
 
John Kelly: “to be honest,with all the women sat on public transport reading Fifty Shades, I can see a market for this product”
Kate Bevan: “You can’t listen to written feedback.” (A comment from a user after FemFresh had they are listening to everyone’s feedback)
Emma Woodhouse: “Very little response from Femfresh. Is this The Vagina Monologues?”

WHAT ARE YOUR THOUGHTS?

https://www.facebook.com/femfresh

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