August 06, 2012

Can brands really be our friends?

 

………Just the other day I realised that what my Facebook newsfeed provides and what I predominately use it for has changed significantly over the last year. My daily Facebook ‘online stalking’ ritual now includes scouring the Facebook horizon for updates from my favourite brands, news curators or public figures, which provides a quick and easy way of downloading information in bitesize chunks…….

 

Read my full article on Behind The Spin here.

 

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– Anna James, former literary editor of ELLE

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