March 20, 2013

there’s a new fashion show in town.


Have you heard that there’s going to be a Shoreditch Fashion Show 2013? Well, now you know – and I have a feeling it’s going to be BRILLIANT.

The Shoreditch Fashion Show 2013 will be taking place in good old East London, showcasing 10 of the newest and hottest independent designers selected by a judging panel: none other than Mischa Barton of O.C fame, Made in Chelsea’s Oliver Proudlock, who still inspires my choice of earrings to this day, and energetic Eliza Doolittle. All very exciting.

The brief for the designers was centred around social media: 28 finalists had to gather as many Facebook likes , retweets, pins , G+1′s, you name it in order to reach the biggest audience and to show how each designer can market themselves online. I thought this was a fab idea – fashion & digital really do go hand in hand these days.

The top 10 finalists are revealed here. I’m very excited to be attending will be live tweeting and reporting back on the blog afterwards.

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