Lucy Lendrem started off as an account manager at Gleam Digital in 2013 which created social strategies for brands like Chanel and Unilever – it later turned into Gleam Futures (a social talent agency that manages the most influential social talent in the world.) She now heads up the UK talent as a group talent manager.
She was recently on The Drum’s 50 under 30 which highlighted 50 of the most impressive digital pioneers shaking up the industry.
We discuss what it’s like behind the scenes working at Gleam managing the top tier social talent like the lovely Zoella, how we need to lift each other up to make the industry do better as a whole, and what goes into being an “agent” in a new-ish industry.
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