August 16, 2016

Doing The Work, Then Shouting About The Work

Emma 3

I don’t find self-promoting that hard in normal circumstances. Every now and again we have some work/life/career news to “share” and I feel like the people following me won’t judge me for saying “HEY, LOOK AT THIS COOL THING I’M DOING!” I happily share away. Because a) it’s exciting and b) it’s nice to be able to take a moment while it’s still “a moment”. Sometimes we “miss the boat”.

But why is often so hard to talk about ourselves in a positive light in front of others?

Why has it taken me so long to be OK with it?

Why does it often leave us feeling really icky to talk about something cool we’ve done?

Promoting my book for the last month has been a new learning curve. This wasn’t just posting a link to my latest article or blog post or podcast, this was posting about A PHYSICAL THING THAT TOOK ME A YEAR TO MAKE over and over again, in case someone had missed my tweet, or the-shock-horror: asking outright if people wouldn’t mind leaving me an Amazon review (THE WORST, right?)

Well, actually the worst is not saying anything. Not shouting about the thing you’ve spent so long working on. Not even putting anything out there. Then no-one will know it exists. No-one stumbles across us. We shouldn’t expect anyone to.

Even if you’re taking your self-funded band on tour a la David Brent, you should shout about the achievementsΒ that make you happy, just the same as you would shout about other people’s achievements.

So here’s an article I wrote for The Pool about shameless self-promotion.

 

  • I always enjoy reading your blog posts, but I’ve particularly appreciated this one. I’m in the process of trying to start my own business and launch some other non-business projects, and by far the hardest thing about it all is promoting projects that are directly associated with me – I find it really sticks in the throat saying ‘hey, I’m making this thing that I think is really cool and you should check it out (please)!’, but I also know it’s what I need to do to make any kind of success happen. My boyfriend lends me all his gung-ho go-getter guides but nothing has resonated with me like your post above. So – thank you! Keep up all the good work, and all the shouting about it.

  • You’re so right! There are times, (many many times) where I won’t share my work at all, I just keep it to myself expecting, as you say, for someone to just “stumble” upon it. I’m off to read your article on The Pool. Thank you for inspiring and motivating me once again, you’re a fantastic role model to so many!

    Peta xx

  • Wish I had been aware of this earlier, like a year ago. Maybe then I wouldn’t be sitting here sighing at the tiny blog following I have. Stupid me.

  • I’d never thought of not sharing things I’d worked hard on as the worst thing to do – even though it makes SO much sense! I’ve been doing a lot of writing on my blog this year, but often tweet the link out to a post once and then leave it at that… You’ve made me see it in a whole new way! πŸ™‚

My Book

β€œIn love with Emma Gannon’s Ctrl Alt Delete. So funny & smart, and reminding me of some of my own cringe teen Internet exploits!”

– Anna James, former literary editor of ELLE

"Funny, honest, and nostalgic!"

– The Debrief

β€œEmma Gannon is a bright spark of light in the world. I seriously dig everything she makes”

– Elizabeth Gilbert, bestselling author of Big Magic