Doing The Work, Then Shouting About The Work
I don’t find self-promoting that hard in normal circumstances. Every now and again we have some work/life/career news to “share” and I feel like the people following me won’t judge me for saying “HEY, LOOK AT THIS COOL THING I’M DOING!” I happily share away. Because a) it’s exciting and b) it’s nice to be able to take a moment while it’s still “a moment”. Sometimes we “miss the boat”.
But why is often so hard to talk about ourselves in a positive light in front of others?
Why has it taken me so long to be OK with it?
Why does it often leave us feeling really icky to talk about something cool we’ve done?
Promoting my book for the last month has been a new learning curve. This wasn’t just posting a link to my latest article or blog post or podcast, this was posting about A PHYSICAL THING THAT TOOK ME A YEAR TO MAKE over and over again, in case someone had missed my tweet, or the-shock-horror: asking outright if people wouldn’t mind leaving me an Amazon review (THE WORST, right?)
Well, actually the worst is not saying anything. Not shouting about the thing you’ve spent so long working on. Not even putting anything out there. Then no-one will know it exists. No-one stumbles across us. We shouldn’t expect anyone to.
Even if you’re taking your self-funded band on tour a la David Brent, you should shout about the achievements that make you happy, just the same as you would shout about other people’s achievements.
So here’s an article I wrote for The Pool about shameless self-promotion.
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