February 21, 2012


Hello and Happy Tuesday.

Sooo. Last week was a BUSY WEEK for people of the  Digital World. Yes. it was Social Media Week. Or should I say #SMW.

Here’s a small recap on one of the talks I went to:

Twitter, the Butterfly Effect and the future of Journalism: (by Mash Up Event) 

I checked out a good talk at the Innovation Warehouse last week with the panel of  Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad.

Here are some things I picked up on:

  • Yes Twitter is aiding Journalism, but we must remember that not everyone is on Twitter.
  • Twitter can connect with people quickly. Paul Lewis reported on the riots using Twitter and gained 35,000 followers in 4 days. People would help him confirm details.
  •  Anna Noble from Channel 4 was saying that people can now tweet in about the news and sometimes correct details e.g. if someone’s name was pronounced incorrectly.
  • Only 7% of the Northern Hemisphere is on Twitter.
  • Twitter might help with connecting, but it is not always factual. People still want confirmation from traditional news outlets.
  • People will retweet a news article without reading it.
  • Journalists who do not get on the ground and actually talk to people will only get 10% of the story.
  • Journalists can create negative press for themselves if they use their Twitter feed unprofessionally.
  • Not THAT many stories are created BY social media. The most prominent one was the Ryan Giggs superinjunction and there hasn’t been many big ones since. However, it does ask the question whether social media can be the only outlet in which news can slip.
  • Is it up to Journalists to use social media to feed the public’s interest? Or deliver what should be the interest of the public? I.e. should journalists report on stories based on what the social media space want to hear, or should hear? For example, statistically there are more TPM (tweets per minute) about X factor on a Saturday night than those discussing protests in foreign countries but this does not mean journalists should report on it less.
  • Twitter is breaking the news (i.e. Whitney Houston’s death) but can anyone really get a sense of a STORY on Twitter? We still need (online) newspapers to explain the news to us.

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