Why Do We Share?
- We want the people we like to enjoy the thing we just enjoyed – We just laughed at a video on our own and now want our friends to watch it and talk to us about it with us.
- We are using ‘sharing’ on social media as our own way of curating for ourselves – Often we ‘favourite’ something or just post it to our own feeds in order to look back at it later on.
- We want to project a certain image of ourselves – We are in a fancy restaurant and what to make someone jealous.
- We feel strongly about the ethics/beliefs behind what we are sharing – Sharing a link to a charity we support in the hope other people want to join the cause too.
- We want our content to be found – For example a freelance journalist sharing their articles in order to find further work.
- We want to socialise through common interests – By sharing a song or article we are opening our chances to meet like-minded people who also like the content.
- We want increased opportunity – By checking into a location and sharing these details the probability of ‘bumping’ into friends increases.
- We are emotional creatures – We want people to know how we’re feeling by reaching out on a platform that is disconnected from physical interaction.
- We are self-marketing – We share things that show our intellect, what inspires us and where we add value. AK.A. promoting and pimping ourselves.
- We want to break news first – we often want to be the first to discover said new band/song/trend.
- We want to celebrate – Lost count of how many ‘I finished my dissertation!’ statuses I’ve seen in my time.
- We want to document moments in time – Creating online photo albums/ mini stories are a way of safe-keeping electronic memories.
- We want to be part of the big online party.
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