April 01, 2012

that stereotypical view of “PR girls”

One night just over a year ago, I met up with an old friend who introduced me to her colleagues. We were all quite new to the world of work and catching up on what we’d been doing post-Uni. I was having a drink with a group of trainee teachers. I was really interested in what they did, it sounded rewarding and fun and was interesting hearing their stories about their various placements in schools. We were all getting on rather well. I then began chatting to one of the clan about how I’d just started interning at a PR firm. Next thing I knew the table had gone silent and they were all awkwardly glaring my way. They tried hard to disguise the wriggle of their noses; but I knew what they were thinking. Mainly because they told me.

“Ah right….. so, in PR, do you, just get loadsa free stuff then?”

I knew what this meant… they were wondering whether I was one of those PR girls, you know, a bit shallow, over-dressed, kind of unambitious and ‘loved a good perk’. Little do they know that actually these girls hardly ever exist. Well not the ones I work with.

I have been fortunate to work with are the top communicators; smart, strategic and sociable. Well-dressed still, but amazing at what they do. 

For a bit of inspiration, I thought I’d dig out some tips from StyleCaster’s top Power PR girls, the ladies at the top, who made it through hard work and determination. 

  • Kerry Diamond (VP at Coach): Don’t major in PR — major in English, history, art, etc. It will make you a well-rounded, interesting person when you graduate. And that will serve you well throughout your career.
  • Jana Fleishman (Head of Media at Roc Nation): “keep a level head when people make wild assumptions, accusations and false stories, etc…..I would love to dispel the myth that a publicist does nothing but throw parties and place items.” 
  • Jennifer Meyer (VP of PR at alice + olivia): “Sure, there are important times to go to events and network but we work incredibly hard and anyone who knows me or has worked with me knows I am not exactly a night owl.”
  • Stephanie Horton (Head of global comms at Shopbop): “It’s much more than one big party.  It’s branding, it’s analysis, its execution.”
  • Carrie Byalick (SVP of ID Public Relations): “Create opportunities for yourself.  Realize that you have the ability to find a career based on your interests and talents.  Be who you are, but be respectful and open to learning from the people you are under. BE OPEN-MINDED!  I am positive I would not be where I am today if I wasn’t open-minded and willing to explore many things.  Don’t limit yourself to one idea or one company.” 

Read the full article here: Top 10 PR Power Girls. This lot certainly don’t fit the stereotype.


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