32 Mistakes Companies Still Make When It Comes To Social Media
Mistakes That I Still See Daily From Big Companies On Social Media
- Asking too much of your online audience. Don’t ask them to do something long-winded. Click this link then enter here then watch the video then retweet it. NO. Post a natural piece of content, in a user’s natural habitat. Make it simple.
- Not investing in the right kind of social advertising.
- Investing in social advertising but then ruining it by using a bad picture.
- Thinking you can just hire one person to run all platforms and create all content including longform and shortform video/scheduling/writing/editing/posting.
- Not having any sort of consistent tone of voice online. Not taking the time to ask “who are we and what do we say?” AND “what DON’T we say?”.
- Using the wrong tone of voice for the brand (i.e a car insurance brand trying too hard to be “down with the kids”)
- Having a big meeting discussing all big content ideas and then tagging social media on the end of it as the very last thought.
- Not putting social media AT THE HEART of big ideas.
- Hiring interns to do the social media without any guidance.
- Wondering why one tweet has ruined your reputation when you let anyone in the company run riot with it.
- Trying to always get traffic from social. Impressions can be just as useful depending on what you’re trying to achieve.
- Not reading up on the latest innovations and becoming stale and behind.
- Using the wrong type of content on the wrong platform.
- A strange and unnatural sponsored partnership that would be so much better as a blatant advert. The partnership has to be on brand to work as a native piece.
- Thinking that “getting a famous Internet person” to “retweet you” is a strategy.
- Not training teams up in knowing the basics of creating a social media strategy.
- Not harnessing the power of influencers within your strategy. Collaborate, instead of just asking them to do stuff for you.
- Spamming people – or desperately asking them to retweet you.
- Not investing in new platforms – cos guess what – building a good account costs TIME and money. You should be treating each social platform like a mini website.
- Not seeing social media as JUST AS important as the rest of your mediums.
- Not putting the same sort of resource and design time into creating social media assets to use.
- Being totally inconsistent when posting.
- Tricking people. Click-baiting.
- Not listening to your audience. Really listening.
- Not jumping on opportunities that come knocking – a complaint could be turned into a brilliant PR-able turnaround.
- Tweeting boring generic stuff that doesn’t build meaningful connections.
- Not even being a little bit human in the way you communicate online.
- Not realising that younger audiences see through your every move. People who have grown up alongside the Internet are harder to market to on social media.
- Not celebrating other people/things more often. Constant self-promotion is a turn off.
- Not crowd-sourcing any ideas off the people who know and love your brand.
- Thinking big bloggers/Internet celebs will do something for you, for free. Nope.
- Not realising there are a lot of tools to track success and literal RETURN ON INVESTMENT and instead constantly winging it.
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