Is Blogging About Blogging Being Dead The New Blogging?
“IS BLOGGING DEAD?” is the exact headline I was mocking on Twitter the other day. If you Google it, loads of clickbait comes up, obvs. My other pet peeve is when people say “sorry I haven’t blogged for ages!!!!!!” because no one really cares that much.
But in all seriousness, I had seen a bit of chat about it online from actual legit humans questioning if the blogging world was going downhill, so I thought I’d stick my oar in. Why not. Were people quitting their blogs? Had people gone off the idea of trying to monetise a blog? Were people not reading blogs anymore? I love the blogging world, the community and all the positivity it brings me, so I wondered, like the 4 Non Blondes, WHAT’S GOING ON?
I asked a question to the people of Twitter: “when you see the headline “Blogging is Dead”, what do you think?” Most of the responses I got were along the same lines of “eye roll”, “vom”, “whatever”, “nah”, “lies!” but there were a few were like “hmmm, kinda”. A handful of people questioned the integrity, creativity and quality of blogs these days. I get it.
I also typed in “blogging” and “dead” into Twitter search and there seemed to be so many people writing about it at the moment. On their blogs. Then this tweet surfaced, and I loll’ed out loud.
I’m also really enjoying reading all these pieces about how blogging is dead. On blogs. By bloggers. — The Guyliner (@theguyliner)
Sums it up really. Blogging isn’t dead.
(And for me personally, this blog will never be dead, because I will never give up writing for fun.)
I adore having my own personal space online.
The Internet loves churning out a clickbait headline (like the headline of this post, I hope the irony is visible!) and that’s what I’ve personally got a problem with. It’s not just bloggers either, it’s YouTubers too. I don’t like being fed clickbait by real people – I don’t like it from dying magazines either, but I sort of let them off the hook more than if it’s a person’s personal Twitter account, who knows exactly what they’re doing. The only blogs that seem to be dead or dying are the ones who just try and con their readers. The ones who don’t disclose their “collaborations” properly. I think blogging is still a booming industry, but I think “crap content” is dead. I think we want more quality and variety on blogs.
The reason I was interested in wading in on the chat was because I’d noticed a few of my blogging friends saying things like “I’ve really gone off blogging” or “I’ve really neglected my blog” and it was simply because other platforms had taken the lead, be it a podcast, YouTube channel or writing long captions on Instagram (Insta-blogging). It was just simply that other things were being added to the mix, alongside the blog. There’s no need to be dramatic and conclude that blogs are therefore being wiped out.
We definitely have more things to look at now. More blogs exist. More people are creating content. I saw a friend’s mum (sans blog) use the #bblogger hashtag the other day. Everyone’s involved and it’s a good thing – it means we have more choice. But it also means we have to streamline who we want to follow otherwise it’s too overwhelming. I only read my favourite blogs. I’m more picky with where I spend my time online. But that doesn’t mean the industry is changing that much. I still believe blogs are as relevant as ever, and of course I don’t believe blogging is dying even for one minute.
The only thing I can think of that might have been contributing to me putting a few blogs on the back-burner was because a lot of blogs were starting to look and sound the same. The same fonts, the same Rimmel lipstick, the same pose. That’s always been a problem, but it has seemed to have got worse. I like looking at different things on different people. I’d also realised a lot of bloggers weren’t really labelling themselves “bloggers” anymore, they were all-round online content makers. Maybe that’s what people mean, that the term “blogger” feels retro, not the blogs themselves. Blogs are always evolving. The ones that don’t….well maybe they do die.
I’ve noticed being “a blogger” seems to be butt of some people’s jokes. I’ve heard it: in meetings, in pub chatter, on Twitter – people thinking you can’t trust bloggers who #hashtag #every #last #thing. I’ve overheard the term “Fashion Blogger” being used in a condescending way in quite a few conversations recently which isn’t nice or necessary. But that’s only because the blogging industry is more mainstream now. It’s not that niche. And we know that when things go mainstream, they attract more haters. That’s just how it goes. I hope people don’t label “blogger” with someone who just demands freebies and poses in free clothes. That’s not what blogging means to me.
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