July 28, 2016

Spotlight #2: Alex Cameron

Alex in wonderland

ICYMI, the Spotlight Series on this blog is a place where I put the focus on a creative woman whose work I love.

You guys, Alex Cameron is amazing. She is a wonderfully talented photographer who takes breath-taking images. I don’t know anyone like her, and I can spot an “Alex Cameron Photo” a mile off – she is truly unique when it comes to her vision, and I really admire her for that. I love how bold she is with taking risks, trying new things and being spare of the moment. There’s been countless times I’ve received a text from Alex that says “I’ve got an idea, shall we try it?” and I love her ability to be totally spontaneous.

I wanted to introduce my blog readers to her, so you can found out a little more about Alex and maybe even be tempted to book her for some portraits or editorial work because you will not be disappointed. I’ve included some recent pics of me that Alex took in her garden studio – let’s just say these photos went bonkers on Instagram! Love you Alex, keep up the fantastic work.


1. At what age did you realise you wanted to be a photographer?

At a young age I wanted to act, in fact I would have done anything to have done that, I was a confident tomboy who was very theatrical, loved the outdoors and climbing trees, as well as creating stories – whether in my head or acting out for an audience. Later at school I became very interested in Art as a whole, though admittedly photography didn’t occur to me until college where I dabbled in photography at AS. But this was analogue photography, and I grew tired of how long the process was (though I did enjoy the dark room). I switched halfway through to Video Production having had close friends on the course being able to see how fascinating it all was, and as my knowledge (and collection) of films grew, so did my ambition for it. I then studied film at university, something I greatly attribute to my process and style of photography today.
I graduated having played around with photography throughout my time at Uni and after graduating I decided to go for it; that was when I absolutely knew it was what I wanted to do (encouraged by some, most notably my older sister who had caught on to my ability and almost predicted my future). I knew I always wanted a camera to be in my hand, to be able to capture as much as possible around me and document it all. After a while I couldn’t look around without seeing the world through the eyes of a lens or a frame, it was all just so beautiful!

2. What’s your favourite style of photography?

I like all styles and genres and adore exploring it all. My main focus and love is light. Light feeds me, it makes me feel alive, like the world is telling me a secret, and a lot of the time it’s something that so many people don’t notice – I feel lucky to see it, really see it, and find it so beautiful. I know I’m not unique in this, in fact I think it is the gift of many photographers to truly see the light and soak it in, to capture it and play with it. It’s funny, I’m not sure I could properly explain why it is I am fascinated by light… I guess it’s just the purest thing, and without light we would have nothing. Photography would certainly not exist, but then nothing would. All forms of art exist or at least are centrally driven by light (photography/film/painting), and it almost helps the artist breathe! I approach every style of photography thinking about light first.

3. Who are your creative inspirations?

Directors inspire me hugely, Cameron Crowe, Spike Jonze, Wes Anderson. Photographers like Tim Walker and Nirrimi. Writers and musicians of course! I’m inspired by people who creates art that stirs something in me.

When I Go Fin

4. Where are your favourite locations to shoot?

Any location where I fall in love with the light really. Used to always been outside but in the last few years I’ve fallen in love with indoor locations, light that can be found indoors can be stunning; so much depth to can be found. The light that escapes through window and doors can create the most amazing display, and never ceases to amaze me. I crave wild and wonderful locations that are truly unique, ones that hold beautiful light, from big halls to little nooks and crannies where the light plays and is begging to be used. I do adore flowers too, so I’ve made use of the fields of red poppies, seas of lavender and walls of roses as much as I can.

5. What equipment do you use and why?

Canon 5D MKii and a selection of lenses, my favourite of which is my Sigma 35mm 1.4. I’m a Canon girl through and through.


6. What’s your favourite thing about the process of taking photos?

It’s going to sound really cheesy, but I thing I love most about taking photos is how it makes me feel present and celebrate all the small beautiful moments.

7. What are you looking forward to?

Working with people that inspire me! And continuing with my GIANT Series which is fast becoming my favourite thing in the world.


8. What are 3 things you’ve learned (about yourself or the industry) since you’ve been a photographer?

Firstly, that you don’t become great in a day, it takes time, time I’m still putting in. Secondly, that most businesses will find it hard to find and acceptable budget for a photographer and you need to fight to prove your worth. Thirdly, that if you love what you do for a living, it’ll rarely feel like work.

Get in touch with Alex via her website below, you’d be nuts not to.


Leave a Reply

My New Book

The world of work is changing - so how do you keep up?
You have the ability to make money on our own terms, when and where you want - but where do you start?

If you've been itching to convert your craft into a career, or your side-hustle into a start up, then The Multi-Hyphen Method is for you.