February 27, 2018

CTRL, ALT, DELETE Podcast: #115 Chantel Pae (On Working With Influencers)


Chantel Pae is the Director of Brand Marketing at ARRIVE Hotels & Restaurants in Palm Springs and LA.

Chantel has over six years of experience focusing on social media strategy and marketing ranging from brands to agencies. ARRIVE was founded by Chris Pardo and Peter Karpinski, who met while working at Four Seasons Hotels & Resorts in the late 1990s. In 2015, ARRIVE added Chris Putnam to the team. Putnam served as one of Facebook’s first engineers – and one of its youngest after being hired at 19 after notoriously hacking the site in 2005. 

I spoke to Chantel about hotel marketing, travel influencers, how to connect with the right influencers, the future of the influencer bubble, why you don’t need millions of followers to have influence and how to tell real stories online.

I interviewed Chantel while I was in Palm Springs and really wanted to chat to her because she’s someone doing really cool stuff in the travel and hotels space.

Hope you enjoy this episode!

Here are some of my favourite quotes from the episode:

“I think there’s going to be a little bit of a crash in the influencer market. I think we might even need one.”

“I want to see more influencers helping shape the youth to do more.”

This episode is NOT paid for, but was organised through Visit Greater Palm Springs.

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