April 11, 2019

CTRL ALT DELETE: #194 Mrs Hinch

Mrs Hinch (real name Sophie Hinchliffe) is one of the biggest ‘cleaning influencers’ on Instagram.

She became an overnight sensation by sharing her cleaning tips and tricks on Instagram last year, growing from 1k to 1m followers in six months. She’s now at 2 million with no sign of slowing down. Her witty and entertaining Instagram Stories are part advice, part entertainment and absolutely brilliant.  Sophie coined the term ‘Hinching’ making cleaning genuinely a lot of fun, and she’s opened a conversation about how cleaning can be quite relaxing and much needed ‘me time’.

Her book Hinch Yourself Happy is out today (on the day of this podcast release) and is packed with lots of tips to help shine your sink and soothe your soul. Hope you enjoy.

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