December 13, 2019


Today’s guest is one of my most requested — it’s Eva Chen! Instagram’s head of fashion partnerships.

She’s an avid user of Instagram herself with over 1 million followers and works closely with representatives from across the fashion industry to strategise different ways of storytelling on a platform that is becoming absolutely key for fashion labels and retailers.

In this episode I chat to Eva about The Instagram Edit pop up shop at Selfridges in London which is open now – I went along after interviewing Eva at Instagram HQ and it was a really fun experience — getting to browse an Instagram feed IRL. The pop-up is a curation of eight loved fashion, jewellery, beauty and homeware brands that were born and built on Instagram — including Amme London, Atelier Stella and The Frankie Shop. As part of this campaign, Instagram has also taken over one of the iconic Selfridges Christmas windows, partnering with a 3D artist Antoni Tudisco.

We talk about how Instagram has always been a great place to discover businesses of all sizes and also support smaller independents — after all 90% of people now follow a brand on Instagram.

So why not go check out the pop-up? If you can’t get down to Selfridges in person, you can also buy the items featuring in The Edit through the @Selfridges Instagram grid, by tapping on the shopping bag icon on the pictures and videos. I hope you enjoy this conversation with Eva about the future of all things Instagram, why they are trialling hiding ‘likes’ and Eva’s inspiring career backstory.

if you liked it please leave a rating/review, it really helps the podcast grow!

(ps: this episode was arranged by the team at Instagram, but it is not paid for or sponsored.)

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